Product: Easy Marketing Newsletter
Creator: Ryan Ewen
Website: www.EasyMarketingNewsletters.com
Purpose: Provides busy marketers with their very own weekly marketing newsletter that can be used to build their list of subscribers or keep their current ones engaged.

Price: **$29.95

Rating: (4 out of 5)

In the online business world, building a list of subscribers is one thing. Keeping them engaged week after week with high quality content is another. For a long time, the little guy would have a difficult time to even make their mark. That’s where Easy Marketing Newsletter comes in. The creator of the membership site, Ryan Ewen, will provide you with your own high-quality marketing newsletter, each and every week, which you’ll be able to claim as your own. Below is a recap of what you will receive should you decide this is right for you.

What Do You Get?

A weekly high-quality, well-researched newsletter for you to claim as your own, which you can then provide to your subscribers. Each newsletter will focus on a hot internet marketing topic and will be professionally written by an expert on the subject.

• A weekly alternative version of the newsletter that includes promotions that you can customize with you own affiliate links and keep all the commissions.

• A monthly, audio internet marketing tip that you can post on your blog or website

• Monthly products that you can either sell to your list or give away, such as ebooks, software, or video/audio products.

• Recently added - monthly hosting at no additional cost.

Who Should Buy This Product?

Anyone from a beginner to intermediate marketer can benefit from this membership site. It is also highly recommended that you know your way around your autoresponder or at least have an idea what an autoresponder is.

Is There Customer Support?

As of the writing of this review, they don’t have a help desk in place, although Ryan does provide his own email address should you need any customer support. I did email him on two occassion, and although it took a little longer than expected, he did respond politely and provided a solution to my problem. In my opinion the customer support system could use some improvement, such as providing a help desk of some kind.

High Points of Easy Marketing Newsletters?

1. You get access to a high quality audio marketing tip, which you can post on your blog or website.

2. A copy and paste system that you can put into action today. Just load the newsletter content to your autoresponder and promote. It can get any easier than that.

3. Monthly hosting provided at no additional cost.

4. Included in your membership are 250 niche articles each and every month, plus high quality affilate products ready for you to promote in your newsletter. No research necessary on your part.

5. Newsletter is written with no ads and with ads to promote affiliate products.

6. Newsletter is also written in the format of the most commonly used autoresponders such as:

• Aweber
• ProSender
• GetResponse
• 1ShoppingCart
• Email Aces
• AutoResponsePlus
• List Mail Pro

What Are The Negatives?

1. Members area doesn’t provide enough promotional tools to promote as an affiliate, such as various banner ads, text link ads, and keywords.

2. As mentioned above, the customer support could use some improvement by putting in place some type of help desk.

3. Some video tutorials would’ve been helpful for beginners, who may have difficult with such things as loading their autoresponder.

Conclusion

If your doing any type of affiliate marketing, whether through your blog, post on Squidoo, or Hubpages, you can definitely add this to your list of marketing tools. Best of all, you don’t have to write a single word. All the research has been done and all the content has been written for you by a professional. As of the writing of this review, memberships are still available, and according to the sales letter only 200 membership will be sold.

To learn more about Easy Marketing Newsletter or to grab your membership, click on the image below. Use this **special code to get half off: Warrior

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Building the biggest opt-in list around isn’t always the best thing for your business. There are a number of factors to consider such as quality of the list versus the quantity. Of course, if you combine the two, the results will be very positive to your business. If you consider a list of 500 that brings in 30 sales, while a list of 3000 brings the same.

Which is more valuable?

The quality of your list is much more important than quantity. Sometimes as an Internet marketers, we can lose sight of the object of building an opt-in list.

Here are three list building strategies to help you build your business.

Rule #1: Ask. To find out what your list members want, ask. Ask them what kind of information will better serve their online business needs. This fits right into our nature as humans,…asking our opinion makes us feel validated. When it comes to your online business, nothing is more valuable than your list members opinion.

Rule #2: Don’t go over-board! Although staying in touch with your opt-in list is important, you don’t want to irritate them either with too many announcements and promotions. For example, don’t send out three emails in a day, as this made distract, interrupt or even bother some of your members.

One email per day should be enough, unless special circumstances arise requiring more. Have a good balance between quality information and promotions.

Rule #3: Know who your members are. Are your list members single mothers, or senior citizens? Are they newbie Internet marketer or are they golf enthusiast? By knowing who your members are, you can better provide them with right information and products. More than likely you want to build a list of like-minded individuals. Also, don’t hesitate to ask your list to recommend you to their friends and co-workers, or to others who share their passion for your niche.

Conclusion

As you can see, asking your list what they want is essential to your business. You can accomplish this by using such services as SurveyMonkey, or a script by Mark Hendricks. When contacting your list, the frequency of your emails will depend on the relationship you’ve built with them or are establishing. If you are unsure, have them take a survey. Using these list building strategies will better serve their online business needs, which in turn will build your business.

Building an opt-in list is essential to any online business, but keeping them engaged week after week while building your relationship with them is also important to your bottom line. Never take your subscriber for granted and make certain that you respect what you are establishing with them.

Here’s are some proven tips to help you make the most of your list:

1. Provide high-quality content.

Make certain that your articles are highly informative and user friendly. This will keep them engaged and will want to be contacted by you.

2. Keep your emails simple and user friendly.

Write in a conversational manner, and stick to small paragraphs, and make certain your contact email is accessible. Remember that we live in a society that is constantly giving us information around the clock. Don’t use big paragraphs and use bullet points when necessary. Keep each point in a different paragraph and then spare a line between each paragraph.

3. Keep your customers updated and informed.

After all, they’ve subscribe to your list for a reason. Right? Updated them about new products, or blog posts. A weekly newsletter would help even more.

4. Don’t babble, just get to the point and quick.

Of course, this will highly depend on the relationship you have with your subscribers. Keep it real and don’t make false promises. Always be honest and truthful.

5. Experiment, with different means of communication

Use audio, video and anything that can help you to reach out to your customers. This will help them get to know you better, as it provides personalization.

6. Don’t promote everything under the sun.

To put it bluntly, don’t be an affiliate harlot, just because there’s money to be made with the latest launch of “John Q. Guru”…

Please note, there’s nothing wrong with promoting high quality affiliate products, just keep a nice balance between providing high-quality content and affiliate promotions.

7. Update your autoresponder list regularly.

Keep your list clean by removing any and all fake names and email addresses.

8. Use a spell checker.

You don’t want to turn off one of your subscriber just because you were to lazy to check your spelling. Taking this extra step will keep your emails free of spelling errors, and will help you avoid getting flagged as spam email.

9. Test your emails more than once.

Subscribe to your own email list as this will provide you with the opportunity to see what your subscribers see. Check your headline and see if it fits the AIDA model of attention, interest, desire and action.

Conclusion

Never forget why your building your opt-in list, and understand what your motivations are.

Is your primary goal to make money?

If so, it will show in the content you provide as well as the emails you send out. However, if your goal is provide excellent content to your subscribers along with great customer service, then you’ll reap the rewards of your hard work.

Remember, there is nothing wrong with selling, after all, you are running a business and not a charity. You’re building this opt-in list for a reason. The key is to establish, build and nurture your subscribers and find the right balance that is right for you - between promotions and content.

One of the most important aspects to your Internet marketing business should be - getting targeted traffic and list building. Little or no traffic to your website will result in a low opt-in list. There a various methods to generating traffic to your sites, like PPC, article marketing, Ad exchanges as well as joint ventures. Although these are excellent methods to building your opt-in list, many overlook the effectiveness of blogging.

Blogging is the Key

Generating traffic and building an opt-in list all rely on advertising in one form or another. Some may not call it advertising, and regardless of what label you give it, people HATE advertising. Nevertheless, it is the life source of Internet marketing and without it, your business won’t survive. The key is to disguise it so it doesn’t look like advertising, and that’s where blogging comes in.

For some reason, Internet surfers are attracted to blogs! The need for every human to feel validated, provides the Internet surfer with a way to give their opinion or their two cents worth on any topic they choose to discuss. People are naturally curious, and they love to post to blogs but they also like to read posts made by others as well. This is where you use blogging for the sole purpose of driving traffic and building your opt-in list.

Join Other Bloggers

Go join blogging communities like My Blog Log and Blog Catalog, and get to know other regular bloggers by visiting their sites. Take you time and post relevant and helpful information that pertains to the topic. Don’t forget to include your website URL, as well as your signature tag at the bottom of every post. If you make educated comments, other bloggers will click on your sig tag and visit your website where they then become part of the “traffic”. If you repeat this process enough times, this will provide your visitors with an opportunity to join your newsletter or RSS feed - thus building your opt-in list.

Conclusion

Starting a blog is not as difficult and technical as it once was. Today’s cPanel provide a simple push-button system to creating your blog through Fantastico. If you haven’t started your blog, your missing out on a grand opportunity to building your opt-in list through blogging.

Building a profitable opt-in list is essential to the success of your Internet business. Opt-in lists will fall under two categories; a responsive opt-in list that brings in profits and a unresponsive opt-in list, which brings in little or no profits. Anybody who has been in Internet marketing game for any significant amount of time knows that. What many don’t know is that JUST an opt-in list can be nothing but a lot of work. What you really need is a profitable opt-in list. One that will produce sales and even better, repeated sales.

Basic Principles

Building a profitable opt-in list is based on several basic principles of selling in any medium. Long before the Internet was even a twinkle in Bill Gate’s eye, people were selling things to other people. This selling often took place, as it does today, in brick and mortar stores. There were (and maybe still are) door-to-door salesmen as well that sold everything from pots and pans and hair brushes to encyclopedias and burial insurance. These door-to-door salesmen went from city to city and house to house selling their wares.

Internet Marketing Like Door-to-Door Salesmen?

Internet marketing is very much like the door-to-door salesmen of old. We build our good and faithful customer base one customer at a time by collecting names and email addresses of those who are our best prospects. The door-to-door salesmen of old knew that they could waste a lot of time (not to mention shoe leather) trying to sell to those that would never be interested in their products so they concentrated on those that were their most likely customers. Encyclopedia salesmen concentrated on households that had school age children. Door-to-door salesmen who sold pots and pans concentrated on housewives.

Conclusion

Internet marketers need to take note of that bit of wisdom and make sure that they aren’t just collecting a long list of email addresses that will never produce any sales. Opt-in lists are built from your traffic – PROFITABLE opt-in lists are built from your TARGETED traffic. Never waste time trying to build your traffic – and your list – by any and all means. Stick to the proven methods of driving targeted traffic, like article marketing, blogging, etc. After all, it’s the only way to get the maximum return for all the hard work you’re putting into your online business – and the profits you so richly deserve!