List Building Strategies - Nurturing Your List To Build Your Business
June 12th, 2008 by Hunter
Building the biggest opt-in list around isn’t always the best thing for your business. There are a number of factors to consider such as quality of the list versus the quantity. Of course, if you combine the two, the results will be very positive to your business. If you consider a list of 500 that brings in 30 sales, while a list of 3000 brings the same.
Which is more valuable?
The quality of your list is much more important than quantity. Sometimes as an Internet marketers, we can lose sight of the object of building an opt-in list.
Here are three list building strategies to help you build your business.
Rule #1: Ask. To find out what your list members want, ask. Ask them what kind of information will better serve their online business needs. This fits right into our nature as humans,…asking our opinion makes us feel validated. When it comes to your online business, nothing is more valuable than your list members opinion.
Rule #2: Don’t go over-board! Although staying in touch with your opt-in list is important, you don’t
want to irritate them either with too many announcements and promotions. For example, don’t send out three emails in a day, as this made distract, interrupt or even bother some of your members.
One email per day should be enough, unless special circumstances arise requiring more. Have a good balance between quality information and promotions.
Rule #3: Know who your members are. Are your list members single mothers, or senior citizens? Are they newbie Internet marketer or are they golf enthusiast? By knowing who your members are, you can better provide them with right information and products. More than likely you want to build a list of like-minded individuals. Also, don’t hesitate to ask your list to recommend you to their friends and co-workers, or to others who share their passion for your niche.
Conclusion
As you can see, asking your list what they want is essential to your business. You can accomplish this by using such services as SurveyMonkey, or a script by Mark Hendricks. When contacting your list, the frequency of your emails will depend on the relationship you’ve built with them or are establishing. If you are unsure, have them take a survey. Using these list building strategies will better serve their online business needs, which in turn will build your business.
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