Write an Article for the Best Results!
May 30th, 2008 by Hunter
Article marketing is one of the most powerful forms of marketing you can get online. Even more appealing, if you’re just starting your online business, it is an extremely cost effective method of generating traffic to your site or blog. I highly recommend that if you haven’t yet started to write and submit articles, you should make this your #1 priority over the next few weeks.
Here are the steps to writing an effective article…
1. Choose an attention-grabbing title:
Whether or not someone even reads your article at all is dependent upon your title. This is especially important when you submit it to directories and publishers where there are hundreds of entries.
Here are some templates you can use for your titles:
- How to _________ In _________ Steps
- How to _________ In _________ (Time Frame)
- The Real Secret to Quickly ______________
- Top 2 Ways to ________________
- 3 Little Known Tips for _____________
- The Hidden Costs of ________________
2. Determine 3-5 points of interest:
You’ll want your article to be 500-750 words, so write 3-5 sections that are about 100 words each along with an opening and a closing.
3. Write an interesting opening sentence:
Your title gets them to take a look, and you want to immediately get them into the main body of your article. There are several things you can do in this opening sentence to lure readers in deeper…
- Ask a question
- Reveal something startling
- Inject emotion
- Present a problem
4. Close with a call to action:
Your mission is to get them to move on to your desired action. When they finish reading your article, they are going to do something other than just sit there and stare. They’ve got a ton of options and only one of them is to do what you want them to do.
What you want to do is LEAD the reader to your resource box. You do this by bridging the gap between your article and your resource box - you create a “transition” between the two.
In your article conclusion, you’ll summarize the 3-5 points you made in the article. Your resource box should reference something related to those 3-5 points. It will draw the reader to click to your site.
Conclusion
Whether you are submitting your articles to directories, posting your articles at your website, blog, or inserting your articles into viral e-books to be passed around the web……your #1 goal is to get subscribers onto a list and your 2nd goal is to get them to your sales letter.
You can do this by giving away a free report or mini-course in your resource box and place that freebie at the top of a sales letter or redirect them to a sales letter after they’ve joined a list.
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