It’s no secret that writing compelling articles can be an excellent method to driving traffic to your website or blog. However, the secret to making your article interesting is to give away enough information to solve one part of the problem, but to leave the other part unsolved so they want more information.

Useful But Incomplete

If I was just beginning to learn how to promote affiliate programs, I would be after information on how to create a website that sells, and of course how to advertise that website.

Now if you were writing an article and you had a product to sell on affiliate programs, you would write an article on how to create a site that sells, but leave out the part about advertising your site.

Of course people will need this information if they want to succeed, so more then likely if your resource box is compelling they will click on your link to your website.

Determine The Outcome Of Your Article

So, how can you write your article quickly, plus make it a viral marketing machine to help drive traffic to your site?

Well firstly you have to know where you want the article to go. For instance, are you planning on making this a series of articles that link together or is it just a one-off article?

You must determine the outcome for your article before you can write it. Now, writing your article isn’t all that hard, and certainly not as difficult as most would have you believe.

Conclusion

As a rule of thumb, you should try and make your article between 500 - 700 words. To do this, outline the topics you are going to cover and writing 100 or 200 words on each topic. This helps to make the article flow and easier to write.

For example:

If your were writing an article on getting more traffic to your website on a budget, you could us an outline similar to this.

1. Introduction to budget advertising
2. How to write articles that get publishing every time
3. Joint venturing for huge profits
4. Getting all the free links you can
5. Search engine ranking tactics that work

Then you would write 100 - 200 words on each topic It’s that simple.

If you take the time to plan your article, overtime your business will grow using this marketing technique.

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As a either an offline or online business owner, you never want to miss an opportunity to grow your business and capitalize on any potential sales. One of easiest ways to grow your business is by using testimonials. Quite simply, they’re cheap, are easy-to-use, and above, are a powerful marketing tactic.

Establishing credibility with your visitors and customers can build trust, which in turn will create profits. This should be high on your to-do list, regardless of which stage your business may be in. Due to our cynical attitude, most of us need proof that something works and would be more inclined to make a purchase based on this rather than rely on a sales pitch alone.

Fact-filled testimonials on your website will satisfy most customers and is one of the most high- impact ways to let your visitors know that the product you want them to purchase lives up to their expectations.

So, How Do You Get Testimonials?

Getting testimonials may require some work on your part, especially if your business is in its early stages. Here’s how you can collect the testimonials you need to help grow your business and increase sales.

Provide a link on your site with a web form, which will allow your customers to give you their feedback. This will give them the opportunity to share their thoughts and experiences about your product. As you collect your testimonials, you will then place your “request feedback form” next to some testimonials that you’ve already gathered. This will give your customers an idea of the kind of feedback you’re looking for.

A more effective approach to this method is to use your autoresponder. By having them opt-in to your autoresponder, you can then contact them after they’ve purchased your product - even weeks, or months later, of course you don’t want to wait that long to communicate with them.

Making Use of Your Sub-list

Creating this sublist serves another important purpose.

By having this sub-list in place, you have now established a list of people who have purchased from you. Now you can market to this group of list with other related products and services. Remember, the idea is to create a long life customer and not just a buyer.

Now that you have this sub-list in place, you can now follow up with them and ask about their experience with your product, as well as giving them a chance to offer feedback on their customer service experience. Don’t forget to follow up and recommend other great products or services.

If you happen to receive a great testimonial from one of your customers. Get their permission to post their feedback and comments on your website. Let them know that in return, you will give them some free publicity by including their website URL in your sales page, a win-win for the both you .

How To Make Use of Your Testimonials

• Here’s how to make the most of your testimonials:
• Place your best testimonials in the top fold or the side bars.
• Place some testimonials right in the middle of your homepage.
• Dedicate a separate page to your testimonials - include snippets of their comments.
• Link to your testimonial page next to each of those snippets.
• Include a link to your testimonials on each and every page of your web site.
• Don’t edit your testimonials to exclude a comment or add information you want to hear
• Never use a customer testimonial without permission.

Conclusion

Getting testimonials can certainly boost your business, but if you happen to have no testimonials in place, you can always offer your product or services for free to a select group of people on your list. This is assuming you have a product in place that you haven’t launched. Once your testimonial list begins to grow, make every effort to place them in the most prominent positions of your sales page.

Most important of all, never risk committing fraud by inventing testimonials as this can easily ruin any credibility you’ve worked for and can result in destroying your business. Follow these simple guide lines and your business will grow.

Product: Easy Marketing Newsletter
Creator: Ryan Ewen
Website: www.EasyMarketingNewsletters.com
Purpose: Provides busy marketers with their very own weekly marketing newsletter that can be used to build their list of subscribers or keep their current ones engaged.

Price: **$29.95

Rating: (4 out of 5)

In the online business world, building a list of subscribers is one thing. Keeping them engaged week after week with high quality content is another. For a long time, the little guy would have a difficult time to even make their mark. That’s where Easy Marketing Newsletter comes in. The creator of the membership site, Ryan Ewen, will provide you with your own high-quality marketing newsletter, each and every week, which you’ll be able to claim as your own. Below is a recap of what you will receive should you decide this is right for you.

What Do You Get?

A weekly high-quality, well-researched newsletter for you to claim as your own, which you can then provide to your subscribers. Each newsletter will focus on a hot internet marketing topic and will be professionally written by an expert on the subject.

• A weekly alternative version of the newsletter that includes promotions that you can customize with you own affiliate links and keep all the commissions.

• A monthly, audio internet marketing tip that you can post on your blog or website

• Monthly products that you can either sell to your list or give away, such as ebooks, software, or video/audio products.

• Recently added - monthly hosting at no additional cost.

Who Should Buy This Product?

Anyone from a beginner to intermediate marketer can benefit from this membership site. It is also highly recommended that you know your way around your autoresponder or at least have an idea what an autoresponder is.

Is There Customer Support?

As of the writing of this review, they don’t have a help desk in place, although Ryan does provide his own email address should you need any customer support. I did email him on two occassion, and although it took a little longer than expected, he did respond politely and provided a solution to my problem. In my opinion the customer support system could use some improvement, such as providing a help desk of some kind.

High Points of Easy Marketing Newsletters?

1. You get access to a high quality audio marketing tip, which you can post on your blog or website.

2. A copy and paste system that you can put into action today. Just load the newsletter content to your autoresponder and promote. It can get any easier than that.

3. Monthly hosting provided at no additional cost.

4. Included in your membership are 250 niche articles each and every month, plus high quality affilate products ready for you to promote in your newsletter. No research necessary on your part.

5. Newsletter is written with no ads and with ads to promote affiliate products.

6. Newsletter is also written in the format of the most commonly used autoresponders such as:

• Aweber
• ProSender
• GetResponse
• 1ShoppingCart
• Email Aces
• AutoResponsePlus
• List Mail Pro

What Are The Negatives?

1. Members area doesn’t provide enough promotional tools to promote as an affiliate, such as various banner ads, text link ads, and keywords.

2. As mentioned above, the customer support could use some improvement by putting in place some type of help desk.

3. Some video tutorials would’ve been helpful for beginners, who may have difficult with such things as loading their autoresponder.

Conclusion

If your doing any type of affiliate marketing, whether through your blog, post on Squidoo, or Hubpages, you can definitely add this to your list of marketing tools. Best of all, you don’t have to write a single word. All the research has been done and all the content has been written for you by a professional. As of the writing of this review, memberships are still available, and according to the sales letter only 200 membership will be sold.

To learn more about Easy Marketing Newsletter or to grab your membership, click on the image below. Use this **special code to get half off: Warrior

Having an effective marketing campaign that highlights the benefits of your product and not the features is the key to having a successful promotion. Repeating this marketing strategy on a consistent basis will only help your business reap the rewards over and over. If you aren’t sure what the difference is between the two, then keep reading…

Features Describe Qualities

Here are a few quick examples:

• The Widget 5000 is made from 100% recycled products
• Our ladder is made from lightweight titanium alloy
• Our glue is protected by a world wide patent

What’s In It For ME?

The easiest way to define benefits is to remember “WIIFM” or “what’s in it for me”. When looking at it from the point of a view of a potential buyer, benefits are what those features mean to your prospects, for example:

1) You’ll save time and money and cut down on environmental pollutants when you use our energy saving Widget 5000. Plus, you’ll have the peace of mind to sleep at night knowing you’ve done your part to cut down on pollution.

2) Lightweight durable titanium-alloy frame means no more aching back muscles in the morning, and the best part? You’ll be able to maneuver it with ease. Even better, it comes with a lifetime guarantee, so you’ll never need to buy another ladder again!

3) Our world wide patent-protected glue ensures you can use it on any surface material. Be it wood, plastic, metal, ceramic, glass, even tile. No messy cleanup, and no hazardous fumes to inhale. Plus it comes with our “never re-glue it again-guaranteed!”

Take a look at the words in blue. Those highlight the benefits of each sample product.

In the first product example, the consumer will “save time and money” and have “peace of mind”. Notice how these benefits fit right into a persons interest and desires?

Ask yourself, who doesn’t want to save time and money or have peace of mind?

Continuing with the first example, if a person is socially conscious, peace of mind will fit right into their desires. Remember that benefits are what those features mean to your prospects.

These are just a few made up examples, but I think you can see the big picture here.

Conclusion

The goal of your promotions is to address the benefits of the product, and not its features. People are searching for solutions to their problems. For example, save more time, make more money, and gain more confidence.

If you remember to focus on your readers interests and desires, you are sure to put forward an effective marketing campaign. The trick is to highlight the specific benefits that will push your reader’s emotional hot buttons.

Product: Web 2.0 Wealth System
Creator: Alex Sysoef
Website: www.web20wealth.com
Purpose: This product is intended to help you install and configure a fully functional WordPress blog and generate your first dollar within 7 days(US based PayPal account necessary). With easy to follow step-by-step video tutorials.

Price: $97.00

Rating: (4 out of 5)

The creator of the Web 2.0 Wealth System, Alex Sysoef provides you with the tools necessary to install, configure, and monetize a fully functional Web 2.0 blog . Unlike most systems, which leave you with more questions than answers. The Web 2.0 Wealth System provides you with easy to follow step-by-step video tutorials. Here’s my in-depth review:

What Do You Get?

1. Market Research Guide. A detailed guide to finding a profitable niche in line with your personal kownledge and experience.

2. Domain Name Research and Registration Video. Covers domain name research, registration and recommended hosting account.

3. How To Install Your Web 2.0 Blog. Instructions to installing the latest WordPress blog in 3 quick and easy steps.

4. How To Setup and Configure Your Blog. 4 videos that covers basic and advanced configuration of your Web 2.0 blog, including the plugins.

5. How To Monetize Your Blog Video. 3 videos that will show you how to monetize your blog for profits, through Clickbank, PayDotCom.com and Amazon.

6. How To Write, Tag and Promote Video. 2 videos that will teach you how to write your first search engine friendly post. Includes promoting via the social networking sites, and getting at least 100 visitors to your first post.

Are There Any Bonuses?

Contrary to what many marketers do, when they offer bonuses that are irrelevant, or even worse, junk. Alex, provides additional instructional videos to help make the most of your Web 2.0 blog. You get 8 bonus videos that cover everything from FeedBurner configuration to monitizing your RSS feeds.

Here’s a summary of the bonus videos, which show you How To:

• Configure Your FeedBurner Account
• Mod Your Blog Theme
• Use Google Webmaster Tools
• Advanced Posting Methods
• Podcast in 2 Simple Steps
• Monetize Your RSS
• Turn Your Commentators Into Subscribers
• Automate Your Blog To Earn Affiliate Income

Is There A One-Time-Offer?

No marketing product would be complete without a one-time-offer. The OTO is a subscription based membership, which will upgrade your account to VIP status. Subscription is billed on a quarterly basis and is very affordable. Even if you decide not to accept the OTO, you can always upgrade at a later time. If your a complete novice with no blogging experience, I don’t recommend the VIP status; however, if your are an intermediate blogger, the VIP membership maybe right for you.

VIP membership will include:

• Monthly Training
• PLR and MRR Products Every Month
• Fully Customized Themes Every Month

Who Should Buy This Product?

If your like 95% of the individuals that buys one product after another without putting into action or quits right away, chances are slim that you’ll put the product to good use. On the other hand, if you are a go getter, and a hard worker, the Web 2.0 Wealth System can help you earn your first dollar, even if you absolutely have no technical knowledge or marketing experience.

Is There Customer Support?

Great customer support is hard to find these days, but Alex, in my opinion provides excellent customer service. There is a members only support forum, a help desk, and Alex also provides his personal email address, should you not find the answers to your questions. I can personally say from experience, that Alex has provided me with excellent customer service on many occassions when I’ve encountered a problem with my blog. Most customer support issues are answered withing 24-48 hours.

Positives of the Web 2.0 Wealth System

1. Easy to put into action. The video tutorial are easy to follow, and although basic web knowledge is helpful, it is not necessary. If you can copy and past, you can do this.

2. A rinse a repeat system. The product is simple enough, that you’ll be able to repeat it over and over again.

3. 8 week guarantee. Alex provides a no-questions asked 100% money back guarantee. Where else can you find that?

What Are The Negatives?

Achieving a perfect product is what every marketer strives for, and although the system provided you with an excellent foundation to help you achieve success with WordPress blog, there a few things that could’ve made it better.

1. More traffic building tips and techniques. Traffic is the life blood of all websites and blogs, the more the better. Alex did included traffic generation strategies in his video tutorial, but I feel that additional videos on this subject would’ve been most helpful.

2. Some of the videos tended to be 30-40 minutes long. If the idea of sitting at the computer for 30-40 mintues at time makes you cringe, it may take you longer to go through the system. Some of the longer videos covered sub-topics, which could’ve been easily separated into additional videos.

3. Some may find that Alex has a pretty heavy accent. In my opinion, I had no problem understanding or following his instruction. The audio in the video is very clear and easy to understand. Some of you may need to listen more closely.

Conclusion

This product is definitely a crash course in blogging, but without the fluff. Understand that you’ll be getting a system that you can repeat over and over again, and is not a get-rich-quick. Even though the Web 2.0 Wealth System is aimed at beginners, but intermediate bloggers can also benefit from the system. You are sure to find a few gold nuggets that you can put to use. Note: Before you leave the sales page there will be a chance to get a $30 discount, so don’t miss it.

To read more about the Web 2.0 Wealth System and buy your copy, click here.

Download this FREE report “Marketing Ideas For Your Business“. If you are new to internet marketing or are just getting started, then this report is for you. In this report you’ll discover 10 top tips to marketing your business. No opt-in required. Download “Marketing Ideas For Your Business” here. Feel free to distribute this report.

Building the biggest opt-in list around isn’t always the best thing for your business. There are a number of factors to consider such as quality of the list versus the quantity. Of course, if you combine the two, the results will be very positive to your business. If you consider a list of 500 that brings in 30 sales, while a list of 3000 brings the same.

Which is more valuable?

The quality of your list is much more important than quantity. Sometimes as an Internet marketers, we can lose sight of the object of building an opt-in list.

Here are three list building strategies to help you build your business.

Rule #1: Ask. To find out what your list members want, ask. Ask them what kind of information will better serve their online business needs. This fits right into our nature as humans,…asking our opinion makes us feel validated. When it comes to your online business, nothing is more valuable than your list members opinion.

Rule #2: Don’t go over-board! Although staying in touch with your opt-in list is important, you don’t want to irritate them either with too many announcements and promotions. For example, don’t send out three emails in a day, as this made distract, interrupt or even bother some of your members.

One email per day should be enough, unless special circumstances arise requiring more. Have a good balance between quality information and promotions.

Rule #3: Know who your members are. Are your list members single mothers, or senior citizens? Are they newbie Internet marketer or are they golf enthusiast? By knowing who your members are, you can better provide them with right information and products. More than likely you want to build a list of like-minded individuals. Also, don’t hesitate to ask your list to recommend you to their friends and co-workers, or to others who share their passion for your niche.

Conclusion

As you can see, asking your list what they want is essential to your business. You can accomplish this by using such services as SurveyMonkey, or a script by Mark Hendricks. When contacting your list, the frequency of your emails will depend on the relationship you’ve built with them or are establishing. If you are unsure, have them take a survey. Using these list building strategies will better serve their online business needs, which in turn will build your business.